Saturday, 1 March 2014

Economical Arts

Economical Art

Definition:

A type of art that is used to generate economic activities, provide job opportunities and quality of life due to its capability to foster cultural insights of a community (e.g. to promote investors of certain industries in a market so as to contribute in a country's Gross Domestic Product (GDP).)

Other examples include the Doodle for Google which aimed to attract the young generation to express their creativity an at the same time use the Google search engine regularly and are used for the branding of companies to again encourage investments and consumerism.



"In my own philanthropy and business endeavors, I have seen the critical role that the arts play in stimulating creativity and in developing vital communities. As this study indicates, the arts have a crucial impact on our economy and are an important catalyst for earning, discovery,and achievement in our country."

- Paul G. Allen,
Philanthropist and Co-Founder, Microsoft



Indian art shakes off recession


Dec 26, 2010, 12.15am IST
Tags:

Interactive technologies such as digital art, computer graphics, animation, robotics et al are now a medium to express one's creative calling.
The Indian art market shook off the effects of the economic slowdown, the year 2010 saw both the emergence of new and interesting trends as well as the reinforcing of others: new auction records, landmark exhibitions, and, most importantly, the establishing of 'New Media' as a choice of medium for an increasing number of Indian artists, and a boost in support for the arts.
A monumental work by veteran Modernist SH Raza titled Saurashtra fetched $3.5 million at Christie's South Asian Modern & Contemporary Art Auction in London in June, establishing a new record not only for the artist but for modern Indian art as well. This was followed by a new record for a work by an Indian woman artist; Arpita Singh's mural Wish Dream sold for $2.24 million at the Saffronart Winter Online Auction earlier this month.

The 10-years-in-the-pipeline Anish Kapoor exhibition finally landed on Indian shores in 2010. A British sculptor of Indian origin, Kapoor is internationally acclaimed as a contemporary artist for his large scale installations and has been shown in some of the most important museums around the world, apart from major public art venues.
Being shown simultaneously in Delhi at the NGMA and Mumbai at Mehboob Studios, the exhibition provides an overview of the artist's oeuvre, from his early pigment works to his more recent stainless steel and wax installations. Most interesting is the display of architectural models and working drawings at the old wing of the NGMA in Delhi, which offers a unique insight into Kapoor's artistic process.
Public-private partnerships play an important role in realising seminal exhibitions such as this—the Anish Kapoor show being a collaboration between the NGMA, Tata, Louis Vuitton and the British Council. This year has been marked by a strong intent to collaborate on the part of the art fraternity as well as the government.
A series of meetings have taken place between the Lalit Kala Akademi, the ministry of culture and representatives of the industry to initiate projects and cultivate the infrastructure for art in India. The contemporary art exhibition held during the Commonwealth Games at the LKA was a result of this endeavour and there are many more initiatives in the pipeline.
In addition to international artists being shown in India, Indian artists have garnered further recognition abroad with representation at important museums. Sheila Makhijani, Nasreen Mohamedi, A Balasubramaniam, and others, are part of a recently opened drawings show at the Museum of Modern Art (MoMA), New York; the Museum of Fine Arts, Boston, showcased works by various Modernists earlier in the year; a solo exhibition of contemporary artist Shilpa Gupta is currently on at the OK Center for Contemporary Art, Linz, Austria; a large retrospective of Nalini Malani was mounted at the Musée Cantonal des Beaux-Arts, Lausanne, Switzerland over the summer; and so on.

'New Media' has gained a strong foothold amongst Contemporary Indian artists as their preferred medium of choice. Referring to a genre that encompasses artworks created using new media technologies such as digital art, computer graphics and animation, virtual art, interactive technologies, robotics and even sciences such as biotechnology, the term often focuses on social events and cultural objects that arise out of the amalgamation of technology and artistic intervention.
Artists such as Shilpa Gupta, who works with performance-based digital art and video installations, and artist duo Pors & Rao, who have developed a multi-disciplinary art practice involving mechanical and electronic engineering, programming and manufacturing processes and whose first solo exhibition we are opening in January, use this medium in the most interesting way.
A boost in support for the arts is an encouraging trend that we have seen emerging over the past few years and this was fortified in 2010. The number of private non-profit institutions is steadily increasing providing new opportunities for artists in terms of funding and exposure, as well as the general public with programmes focusing on education and creating a dialogue between the arts and the public.
Various institutions such as the Foundation for Indian Contemporary Art (FICA), Khoj, Devi Art Foundation and many others are doing interesting work in this sector. This year also sees the relocation of the Kiran Nadar Museum of Art (KNMA) to a larger, more central space in South Delhi, an important addition to the contemporary art museum scene, which unfortunately is still sorely lacking in India.

Case study: Houston art in the economy (next post)
https://www.youtube.com/watch?v=fmZJJ6cm9LE&feature=player_embedded




Key issues pertaining to Economical Arts

The arts is considered by lawmakers as a funding burden for governments who spend a hefty amount of funds on the arts and that money could be better utilised to address other pressing issues such as healthcare and education. This is due to the fact that it is assumed that the Arts does not yield any significant economic role whatsoever as many people still have not appreciate the arts and are unaware of the true economic benefits that art can actually generate for a country.


With greater emphasis on the arts so as to help generate economic activities, there will be a pressing need for the unemployed to compete talent wise as employers are gradually accepting towards a more creative and innovative labour force.

GCE 'A' Levels Essay Question

Q1. ’People in the Arts, living or dead, receive far more recognition than those in the Sciences, even though it is less deserved.’ Consider this claim. (2012) 


Definition:

Artsthe quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance. i.e performing arts, digital art etc.

Recognitionthe acknowledgment of achievement, service, merit, etc

"Less deserved" - Arts may be viewed by some to be redundant as it does not contribute to our lives significantly and directly 

Breaking down the question: 

1. Begin the essay by assuming that people in the Arts do receive far more recognition than those in the Sciences
2. Proceed to question if this recognition is less deserved, and then return towards the end of the essay, to challenge the assumption that people in the Arts receive far more recognition than those in the Sciences. 

Stand: The claim that people in the Arts, living or dead, receive far more recognition than those in the Sciences, even though it is less deserved, is inaccurate to a large extent.


Topic Sentence 1
Peoples in the arts deserved the recognition as they have contributed significantly to the economy as the art attract investments and creates more job opportunities in countries due to its ability to portray one's community and values. Science in comparison, only contributed to developed countries that exploit the Sciences in its economy but it proves to be insignificant due to its inability to show one's community and values.

Examples: the UK, Arts contributes much more in UK's GDP as compared to its tourism showing that the arts are capable to help the economy despite it not being the basic industry of an ordinary economy. The arts is considered as a tool that help facilitate companies with a direct impact on the economy. On the other hand, scientists attempts to find methods to form medication to cure the fatal and deadly cancer will only prove to be beneficial in the healthcare sector and that it does not portray any sentimental value of the society.

Topic Sentence 2: In terms of medical wise, Science have proven to be the most dominant area of focus as only through science, medications are able to be produced so as to cater to patients that are suffering from different types of illnesses. Arts, though it does not cure the illness, it assists the medical science significantly, and is hence deserving of it's recognition. 

Examples:  Cancer patients often suffer from side-effects which could include pain and agony. Music therapy have been scientifically proven to alleviate this pain and agony. It allows the patient to cope with the pain that they feel during their medical treatment and boost their positive emotions.


Topic Sentence 3: Arts is deserving as it has impacts on education to promote innovation and creativity.\
In today's real world, where innovation and creativity is key to unlocking high productivity and creating new technology, Arts is the best way to attain it. 

 According to Arne Duncan, the US Secretary of Education, “education in the arts is more important than ever. In the global economy, creativity is essential. Today’s workers need more than just skills and knowledge to be productive and innovative participants in the workforce. […] To succeed today and in the future, America’s children will need to be inventive, resourceful, and imaginative. The best way to foster that creativity is through arts education”.


Counter Point: 

While arts had been recognised to be significantly used in politics as a form of a medium for politicians or even artists so as to express support or challenge to a certain political figure or party. Yet, in times of modernization, science in the form of technology have been increasingly used by politicians i.e social media so as to attract votes from the masses and promote ideologies that the politicians subscribe to but it is still considered insignificant as compared to the arts since the humanities is still largely taught in today's world.

Examples: Capitalism Works for Me! by Steve Lambert, 2011 was a project that allows people in the United States to vote on whether capitalism works or not. huge LED boards are placed across US where results of the number of votes will be shown, either under the False or True section.
The deliberate use of Facebook by Singaporean ministers,such as Prime Minister Lee Hsien Loong, are mainly used to generate debates amongst the community and share different ideas of different ideologies. In the recent Our Singapore Conversation, PM Lee used facebook to facilitate the discussion. 




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